Role: Designer & Art Director
Credit: Lindsey Faye Creative

back to basics

Branding, Packaging

A little about the brand

A company built on a simple idea, created a range of natural
and healthy foods for kids and babies. Derived from simple and unprocessed foods, Back to Basics strives to provide your children
with a positive foundation for healthy eating and good
habits for life.

The Problem & Solution

Similar to the brand's philosophy, we wanted to make sure you knew
what was in the product you were buying. Inspired by the notion that these products were made with only two ingredients, we chose to elaborate on that idea visually. Creating a visual hybrid of the ingredients on the front of the package we wanted to make sure you had no questions as to what
you were feeding your children.

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