GE Healthcare GSI

A little about the brand

Discovery GSI is a GE Healthcare technology that takes CT imaging beyond the classical anatomical presentation to true quantitative tissue characterization and advanced functional imaging, while providing the potential for contrast volumes reduction, material characterization and beam-hardening artifacts mitigation.

The Problem & Solution

Presented with clinical case studies and technical data we wanted to take this experience to the next level. Rather then creating slides of charts and imagery we wanted to take the everyday interactions with the product and use the same methodology to visually display the case studies and content. Taking cues from the product, we developed a user experience similar to the product its self which quickly got the audience engaged with the material.